BB 2021-06: Monetization in EVE Online [2/2]

After I focused on CCP’s side last week in the topic of the month The Monetization in EVE Online, in this post I will show the legal ways for players to earn money with EVE Online.

In doing so, I will only address the legal ways, RMT will be left out. So this is about the revenue streams for content creators.

On my personal blog eXeler0n.de I had already addressed the topic in general in the article Hobbies and Greed (German). I would like to illuminate the whole topic however here from view of EVE Online, since there are some additional possibilities here.

Let’s start at the beginning, at least from my blog. Even if I see myself as a blogger until today I fall under the category Content Creator thanks to this blog. There used to be only two categories of people on the internet, creators and users. As a creator, you had to invest time, money and knowledge into your hobby – like any other hobby – and the users could then often consume the content for free.

Today, it’s much easier to become a content creator. Just fire up a stream, upload some gameplay to YouTube or create a meme in the generator. That’s great for now, because it gives more people the opportunity that they can create content. In return, however, I think the quality has dropped considerably. Videos used to be more artistic, texts were well thought out and formulated, and images were more coherent.

Interestingly, despite the decline in quality, a sense of entitlement has emerged among content creators. Gifts (donations), subscriptions and whatnot are not seen as an exception, but as a matter of course. No matter how simple and loveless the content actually is.

I have already mentioned some of the possibilities, so I will now go into detail about them:

Subscriptions

These are mainly found on Twitch and YouTube. The user can select an amount per month, part of which goes to the platform and part to the content creator. In return, the user usually receives cosmetic benefits such as emotes and a special badge. This is actually a recurring donation.
For other creators, platforms like Patreon are a great way to give their users the opportunity to support them on a regular basis.

Donations

Donations are another way to support the content creator. This is a one-time payment, usually past the platforms. The content creator receives a larger share here. However, there are also no platform-specific rewards.

Partner Program (EVE Online specific)

CCP also offers a partner program, which gives you a free account, 500 PLEX per month, a higher advertising revenue and 20 partner SKINs per month. There are fixed criteria on how to become an affiliate. These are, unfortunately, purely quantitative and not qualitative. So there are partners whose content is of low quality in my opinion, other content creators do not become partners because they do not meet the quantitative requirements.


I’ve already let it come through above and in the individual possibilities: Somehow a sense of entitlement has arisen within the content creator group. Many streamers have, legitimately, under five viewers, but offer an opportunity for support from the beginning.
When I then look at how some content creators reacted to the introduction of the Partner Program and their rejection for it, I can only shake my head. Of course, your own content is especially valuable. You don’t reach nearly the required range, but you are very important and CCP has to see that.

When I then see how much effort is invested in the content, then I can not understand this attitude. From texts and videos of low quality and without any reprocessing to “inspired” content, which was taken over from other sites almost 1 to 1, everything is there. No, an uncommented and uncut gameplay video is not valuable content. Spelling mistakes all the time don’t show much effort in creating it.

I myself have created a lot of other content besides blogging in the past. A decent video, an awesome propaganda image, or a gripping podcast episode takes time. Assume at least two hours for a piece, but usually significantly more. For this blog post, I spent well over two hours in total. A 90 minute podcast episode takes about another 90 minutes of pre- and post-production. Cutting and editing a 15 minute video also takes several hours. A propaganda image from idea to finished image? One to two hours.

But what do we often have in the way of content? Unprepared yakking, blogposts that are rushed down, videos that are pure gameplay footage, and images from the meme generator. In return, however, a financial return is hoped for or even expected. And even worse, the respective creators usually really believe that they are doing something great and delivering great content here.

Finally, really good content and a saying:

“A stream is for the moment, a blogpost is for eternity.”

 

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